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In-person Impulsive Buying Research
This research focuses on the factors that contribute to in-store, impulsive purchases within the age range of 17 to 24. A complete research packet including interviews and a research-specific buyer persona.
Report
Presentation
Buyer Persona
Transcripts/Appendix
This project was a group effort with equal distribution of collecting research through interviews. I constructed the introduction, methodology, buyer persona, and conclusion of the report.
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