.png)
Danyale Hyche
Danyale Hyche
Integrated Marketing Communication
Phone:
843-469-0595
Email:
Education:
Bachelor of Science in Integrated Marketing Communication Winthrop University, Rock Hill, SC
Expected Graduation May 2025
A Bit About Me
I am an Integrated Marketing Communication student at Winthrop University with an expected graduation date of May 2025. I enjoy storytelling and spotlighting others. Majority of my experience is in content creation for small business, course projects, and promotional content for a martial arts school. I excel in verbal and written communication. In addition to my communication skills, I can utilize programs Adobe Audition, Adobe Premiere Pro, and Canva for editing purposes.
​
Dose of Dany Designs is a personal brand developed to represent me, Danyale Hyche, across all platforms in life. Some of these platforms include but are not limited to Instagram, YouTube, and academics. The name was created as a way to tell that no matter what platform someone may be viewing my work on, the viewer will always be getting a dosage of who I am as an individual and creative.
Experience
January 2025 - Present
August - December 2024
February 2023 - April 2023
April 2022 - Present
May 2019 - Present
Marketing and Advertising Intern
The Post and Courier York County
- Generated leads and conducted sales outreach to secure business partnerships and advertising opportunities.
- Represented The Post and Courier at community events, networking with local businesses and promoting the publication
Marketing Coordinator
Center for Career Development and Internships
- Collaborated with department heads to develop strategic marketing plans and timelines
- Created social media content (video reels and flyers) to promote career fairs and events, increasing reach by 98%, audience engagement 47.5%, and event participation by 50%
Social Media Marketing
Winthrop University Department of Mass Communication
- Created social media content reflecting the organization’s brand and mission
- Conducted research to produce 4+ fact-based, Instagram and Facebook posts a week
- Documented the analytics resulting from the created posts
Summer Camp Director
Rising Fun Summer Camp/Japan Karate Institute North Charleston
- Planned and coordinated 20-25 field trips and activities for 70+ children focusing on physical, intellectual, emotional, and social well-being
- Supervised 5-10 camp counselors, coordinating work schedules, enforcing camp rules, and providing training and instruction on daily tasks
- Curated a constitution for the counselors to adhere to, adopted by senior management
Spokesperson/Media Presenter
Japan Karate Institute North Charleston
- Created 50+ videos of programs and events to maintain engagement with clients
- Met with staff weekly to discuss programming ideas and plan events for up to 100+ attendees
- Communicated with clients on a regular basis via email and phone to provide updates on membership information, payment deadlines, and event details
Leadership and Campus Involvement
Delta Sigma Theta Sorority, Inc. Xi Beta Chapter Journalist
April 2024 - Current
NAACP Membership Committee
August 2023 - Current
Collegiate Curls member
August 2022 - Current
National Society of Collegiate Scholars VP of Recruitment and Public Relations
August 2023 - May 2024
NAACP Community Service Committee
January 2023 - May 2023
Skills and Certifications
- Microsoft Office Suite, Google Workspace, Adobe Premiere Pro and Audition, Canva
- Hubspot Certifications:
Marketing Software, Digital Advertising, Content Management Systems for Marketers
- Social media and online trends:
Instagram, Facebook, LinkedIn, TikTok
- Public speaking and written communication
- Organization and attention to detail
- Critical and creative thinking
